This program serves as the bridge between business management and digital technology. This European Master prepares leaders to drive digital transformation, manage e-commerce platforms, and utilize digital marketing strategies to grow business revenue in the modern economy.
Designed for the digital age, this European Master focuses on how technology reshapes business models. Students explore the ecosystem of the digital economy, including E-commerce strategies, User Experience (UX) design, and Digital Marketing. The course goes beyond technical skills to teach the managerial aspects of digital projects, preparing graduates to lead teams, oversee digital product launches, and analyze data to make strategic decisions.
Digital Strategy: Leading organizational change towards digital-first models.
E-Marketing: Mastering SEO, Social Media, and Content Marketing strategies.
E-Commerce Management: Overseeing online sales platforms and payment systems.
Project Management: Using Agile and Scrum methodologies for digital projects.
Digital Economy and Internet Law.
E-Commerce and E-Business Models.
Digital Marketing and Communication.
Digital Entrepreneurship.
Practical Project: Launching a digital venture or a corporate digital transformation plan.
Academic: Bachelor’s degree (Bac+3) in Marketing, IT, or Business.
Professional: Suitable for professionals transitioning into the tech sector.