This program trains experts capable of analyzing the economic environment, anticipating market trends, and protecting company data. It focuses on strategic decision-making and competitive intelligence to secure the company's future.
The European MBA in Strategic Management and Economic Intelligence is designed for future leaders operating in complex and competitive environments. In a globalized economy where information is a strategic asset, this program provides students with the skills to implement competitive intelligence systems (monitoring markets and competitors), protect intangible assets, and influence decision-making processes. The curriculum bridges the gap between traditional management and the specific demands of economic intelligence, preparing graduates to manage crises and define robust strategies for organizational growth.
Strategic Analysis: Diagnosing the company’s environment and defining global strategies.
Economic Intelligence: Implementing watch systems (veille) to gather critical information.
Information Protection: Securing data, intellectual property, and intangible assets.
Crisis Management: Developing plans to handle reputational or operational crises.
Influence Strategy: Managing lobbying, public relations, and influence communication.
Unit A: European Culture and Citizenship.
Unit B: Modern European Language (Business English).
Unit D (Professional Techniques):
Strategic Management and Corporate Policy.
Economic Intelligence and Knowledge Management.
Risk Management and Business Continuity.
Lobbying and Influence Strategies.
International Business Law and Geopolitics.
Academic: Open to holders of a Bac+3 diploma (Bachelor’s degree / 180 ECTS).
Professional: Accessible to executives and managers wishing to validate their experience (VAE).