International Business

The European Bachelor in International Business is a prestigious programme that paves the way for an engaging and dynamic career in the global business landscape. This three-year course provides a solid foundation of essential knowledge and competencies needed to excel in an increasingly interconnected commercial environment.

By combining in-depth theoretical learning with practical experiences, the programme equips you with a comprehensive understanding of international economics, marketing, human resources management, finance, and logistics. You will also have the opportunity to strengthen your language skills and develop intercultural awareness, enabling you to work effectively with professionals from diverse backgrounds across the world.

Through partnerships with educational institutions and international companies, the programme also promotes student mobility and offers valuable internship opportunities abroad, providing hands-on experience that is essential for global employability.

Join the European Bachelor in International Business and prepare yourself for a stimulating and rewarding international career.

1. Strategic Analysis & Market Assessment:

• Select geographical areas and assess the commercial potential of markets.

• Set up an effective monitoring system for international opportunities.

2. International Sales & Marketing Strategy:

• Implement a sales strategy adapted to foreign markets.

• Draw up an export business development plan and a coherent marketing mix.

• Coordinate a sales network in a multicultural context.

3. International Operations Management:

• Develop and manage an import-export department.

• Negotiate and organize the dispatch and receipt of orders (logistics).

• Manage the risks of international operations by implementing appropriate procedures (financial, legal, transport).

4. Intercultural Management & Communication:

• Develop an effective communication plan adapted to international partners.

• Adapt to the multimodal nature of various players, taking into account languages, local laws, and customs.

UC A: The European Project (Culture & Citizenship)

• History and construction of Europe.

• European institutions and international organizations.

• Intercultural management and Human Resources in Europe.

UC B: Modern European Language

• Professional Business English (Vocabulary, Commercial Correspondence).

• Oral and written communication in an international context.

UC D: Professional Techniques (International Business)

• International Market Environment:

  • Geopolitics and geoeconomics.

  • International legal and institutional frameworks.

  • International economic and financial environment.

• International Business Development:

  • Strategic diagnosis and analysis of internationalization projects.

  • Market entry strategies and innovation.

• International Trade Operations:

  • Import-Export techniques and administration.

  • International logistics and supply chain (Incoterms).

  • Customs procedures and international payment methods.

  • International risk management.

• International Marketing:

  • Operational marketing and commercial negotiation.

  • Sourcing and purchasing in international markets.

UC D3: Professional Mission

• Internship or professional thesis/project related to International Business.

• Educational Background: Applicants must hold a higher education diploma or degree equivalent to at least 2 years of undergraduate study (minimum Bac+2 level or 120 ECTS credits).

• This program is generally open to students who have completed a BTS, DUT, or a 2-year university license, or professionals wishing to specialize.