A comprehensive European Master for aspiring executives and entrepreneurs. It provides a holistic view of the company, covering finance, marketing, and strategy, enabling graduates to lead organizations, enter new markets, and drive sustainable business growth.
This “General Management” European Master is designed for those who aim to lead entire business units or companies. It develops a 360-degree vision of the organization. Students learn to formulate corporate strategy, analyze competitive environments, and manage cross-functional teams. The curriculum balances theoretical strategic planning with practical business development skills, making it ideal for future CEOs, entrepreneurs, or business consultants.
Strategic Analysis: Using SWOT/PESTEL tools to define long-term corporate goals.
Business Development: Identifying growth opportunities and entering new markets.
Financial Oversight: Understanding corporate finance to make profitable decisions.
Team Leadership: Inspiring and managing diverse teams towards common goals.
Strategic Management and Corporate Policy.
Marketing Strategy and Commercial Development.
Financial Analysis and Business Planning.
Business Law and Fiscal Management.
Practical Project: Writing a business plan for a new venture or a strategic audit.
Academic: Bachelor’s degree (Bac+3) in any discipline (Science, Arts, Business).
Professional: Designed for managers with significant experience seeking executive roles.