Focused on the dynamic sports industry, this MBA prepares students for management roles in sports organizations, federations, and event companies. It combines passion for sports with rigorous business acumen.
The sports industry has become a major global economic sector requiring specialized management skills. This program offers a comprehensive approach to managing sports entities, from local clubs to international federations. The coursework focuses on sports marketing, sponsorship negotiation, and the organization of large-scale sporting events. Students also explore the legal and financial aspects specific to sports entities, preparing them to lead organizations or manage careers in this passionate and fast-paced field.
Sports Marketing: Developing marketing strategies, branding, and fan engagement.
Event Management: Planning, logistics, and security for sporting events.
Sponsorship: Negotiating partnership deals and managing merchandising.
Sports Law: Understanding regulations governing players, contracts, and clubs.
Facility Management: Managing sports infrastructures and stadiums.
Unit A: European Culture and Citizenship.
Unit B: Modern European Language.
Unit D (Professional Techniques):
Strategic Marketing in Sports.
Communication and Media Relations in Sports.
Management of Sporting Events.
Sports Law and Ethics.
Economics of Sport and Merchandising.
Academic: Open to holders of a Bac+3 diploma (180 ECTS) in Management or Sports Science.
Professional: Available to professionals in the sports sector or athletes retraining for management roles.