This program prepares managers for the modern hospitality and travel industry. It emphasizes innovation, e-tourism, and sustainable travel, training professionals to manage hotels, agencies, and destinations.
The tourism industry is evolving rapidly with the rise of digital platforms and the demand for sustainable travel. This MBA trains future managers to lead tourism organizations in this changing landscape. The curriculum focuses on destination management, hospitality operations, and the implementation of innovative digital strategies (e-tourism). Students learn to design unique travel experiences, manage revenue (Yield Management), and promote sustainable tourism practices that respect local environments and cultures.
Hospitality Management: Managing operations in hotels and resorts.
Yield Management: Optimizing pricing strategies to maximize revenue.
E-Tourism: Using digital tools and social media for tourism marketing.
Event Planning: Organizing tourism events and conferences (MICE).
Sustainable Tourism: Developing eco-friendly tourism products
Unit A: European Culture and Citizenship.
Unit B: Modern European Language.
Unit D (Professional Techniques):
Strategic Management in Tourism and Hospitality.
Digital Marketing and E-Tourism.
Yield and Revenue Management.
Sustainable Tourism Development.
Event Management (MICE).
Academic: Open to holders of a Bac+3 diploma (180 ECTS).
Professional: Accessible to hospitality and travel professionals via VAE.